Ginger, the budget hotel arm of India Hotels that also owns the luxury hotel chain Taj, wants to set up a string of hotels on the top floors of malls.
Most malls find it difficult to find tenants for third, fourth or fifth floors since most retailers want to stick to lower levels.
Ginger Hotels now will be taking up these floors and set up their hotels here and being in a mall suits Ginger’s business model perfectly as well.
“Our guests can use the mall for dining and their entertainment needs,” said Prabhat Pani, CEO, Ginger.
Ginger has already tied up with Aerens for their mall in Ludhiana and is also tying up with Ansal API for their malls across the country.
Tags: ginger, ginger hotels, malls